public relations and me

I was reading the FAMUAN today and I ran across the article, "Students compete for PR intern supremacy". The first thing I thought was, "wtf!, why didn't I know about this?". The second thing I thought about was how cool it was that young public relations professionals would be able to compete in an "Appretice"-like program in order to win a full time position with Kidd Group Public Relations. It's just another example of how technology and journalism (and journalism related fields) are coming together in a symbiotic relationship that works for everyone, can garner some benefit and can be relatively entertaining as well.