The entire concept of utilizing emerging media in conjunction with public relations is not new. But there is one company or person in particular that really outlines what using emerging media can do for public relatins and marketing. Darby Doll, senior counselor, heads up JohnstonWells Emerging Media; she outlines exactly what emerging media entails for her and her company:
• Web strategy
• Online media relations
• Web site development
• Use of communication tools, such as blogs, podcasts and instant messaging (which is super intersting given this assignment)
• Blog monitoring and outreach
• Online video production
• E-mail communication
• Viral marketing
• RSS feeds
Basically, the new age of media technology allows communication specialists to do their job to the best of their ablilities and reach much broader publics, which in turn allows for the dissemination of your message at a much faster rate.
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