Blogging and Public Relations

The advent of the digital generation has completely changed the face of public relations. To maximize the effectiveness of public relations programs, people are finding that using the internet and all of it's components help achieve objectives. One thing that I found interesting is the fact that public relations companies are acutally using blogs to spread the word about a particular client, company, and/or organization. Blogs in combination with traditional media seem to be a really great combination.

Emerging Media Specialist...

I was looking online the other day for PR jobs and I noticed that Ketchum (a prestigious PR agency) is hiring. They're looking for an interactive strategy and emerging media specialist. As soon as I saw this I immediately thought about this blog. So I went and took a better look at what was meant by interactive strategy and emerging media specialist, and this is what was said. Basically they're looking for, at least 3-5 years experience developing digital solutions for clients, proven strength in creating and executing strategy, and managing interactive programs. So a word to the wise PR student (just in case you didn't already know), get very familiar with the graphic design program because in todays technological climate, we need as much digital help as we can get.